The 305 is a Miami-inspired beach club on Palm Jumeirah’s West Beach, bringing together a beachfront, pool, restaurant and bar in one outdoor venue. For this project, we developed custom outdoor hospitality furniture for the space: more than 250 pieces including chairs, sofas, side tables, sun loungers, day beds and cabanas.
A venue like this works from morning to night, in direct sun, sea air and constant guest use. Furniture has to look effortless while holding up to that rhythm. Each piece was adapted to coastal exposure and to how hospitality teams actually operate outdoors, so the collection stays comfortable for guests and practical for daily service.
